Be a Better Innovator: Suspend Your Disbelief

Mark Horoszowski

Mark Horoszowski is the co-founder and CEO of

At the Guardian Activate Summit in New York, Marco Tempest, the virtual magician, gave a stunning and inspiring performance. (Watch the video)

Beyond fancy virtual magic, stunning acting, and amazing storytelling, Marco inspires a much more important behavior – suspending disbelief. Part of the reason that magic (and virtual magic) is so captivating is that it forces people to believe in the unbelievable; to imagine something different than ever thought imaginable.

This is also the essence of using technology for good, innovation, and social entrepreneurship: You must suspend your disbelief of how technology can be used to build a better world, and actually do it.